Bharat Booking Google Ads

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Bharat Booking Holidays is a leading travel agency offering diverse holiday packages for groups, families, and individuals. Known for its extensive range of domestic and international travel packages, the company faced challenges in optimizing its Google Ads campaigns to attract and convert high-quality leads efficiently.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Initial Challenges

Before our intervention, Bharat Booking Holidays faced significant obstacles that hampered their campaign performance:

Website Optimization Issues: The website lacked dedicated landing pages tailored for specific tour packages. A single landing page was used for all types of packages, making it difficult to cater to the unique needs of groups, families, and individuals. High search volume for destinations within states was not leveraged effectively.

Inefficient Campaign Structure: Campaigns included a mix of informational, commercial, and transactional keywords, reducing focus and ROI. No separation of campaigns based on destinations or package types.

Lack of Conversion Tracking: There was no proper setup to track specific conversions. Remarketing strategies were absent, leading to missed opportunities for re-engagement.

High Cost Per Acquisition (CPA): The CPA stood at an unsustainable ₹2200, making it challenging to achieve profitability. Strategies Implemented
We implemented a comprehensive overhaul of Bharat Booking Holidays’ Google Ads strategy:

Dedicated Campaign Structure: Created separate campaigns based on destinations within each state, leveraging their individual search volumes. Developed campaigns tailored to specific audience types: groups, families, and individuals.

This segmentation significantly boosted conversion rates and improved user experience.

Advanced Conversion Tracking: Implemented deep-dive conversion tracking to monitor every user action. Enabled Google Ads to better understand campaign goals and optimize accordingly.

Keyword Optimization: Focused solely on transactional keywords to ensure maximum ROI for each ad spend. Eliminated informational keywords that did not contribute to direct conversions.

Remarketing Campaigns: Launched remarketing campaigns for each type of package. Achieved a remarkable reduction in CPA, with remarketing campaigns costing ₹70 per conversion—a significant improvement. Results Achieved Our efforts yielded transformative results for Bharat Booking Holidays:

Drastic Reduction in CPA: CPA dropped from ₹2200 to an impressive ₹120, making campaigns highly cost-effective.

Increased Lead Generation: Average daily leads surged to 800, a testament to the enhanced campaign efficiency.

Improved Campaign Performance: Dedicated campaigns and keyword optimization boosted conversion rates significantly.

Enhanced Tracking and Insights: Detailed conversion tracking provided actionable insights, enabling continuous optimization.

Successful Remarketing: Remarketing efforts led to a further reduction in acquisition costs, improving overall ROI.

Conclusion

By addressing the core challenges and implementing targeted strategies, Bharat Booking Holidays transformed its Google Ads performance. The revamped campaigns now deliver exceptional results, positioning the company as the ultimate destination for holiday and vacation seekers in India and abroad. This success story underscores the power of strategic ad management and optimization in achieving business goals.

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Discover how we can help your business achieve similar success. Contact us today to optimize your campaigns and maximize your ROI!

From The Client

"We partnered with Advertising Bloom for our Google Ads campaigns, and the results have been outstanding! Their expertise helped us drive high-quality leads and maximize ROI. A big thanks to the team for their dedication and strategic approach. Highly recommended!"

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