Bharat Booking Holidays Facebook Ads Strategy
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Bharat Booking Holidays is a renowned travel agency offering various domestic and international tour packages tailored for families, groups, and individuals. Despite its strong reputation, the company struggled to achieve consistent results with its Facebook Ads campaigns, leading to missed opportunities to reach its target audience.




Challenges Identified
Before we took over, Bharat Booking Holidays faced significant challenges:
Low-Quality Leads: The leads generated through previous campaigns were either irrelevant or not ready to convert.
Conversion Issues: Even the few high-quality leads generated failed to convert, impacting the overall ROI.
Pixel Tracking Problems: Facebook Pixel was not correctly set up, leading to incomplete or inaccurate data tracking, making optimization difficult. Strategies Implemented To address these challenges, we developed a multi-faceted Facebook Ads strategy designed to generate high-quality leads and improve conversions.
Engaging Video Ads: Launched visually appealing video ads showcasing tour packages with starting prices clearly displayed. Highlighted key destinations, unique offerings, and package details to capture audience attention.
Instant Lead Forms with Advanced Filtering: Used Facebook’s instant lead forms with added filters to qualify leads effectively.
Filters included: Tour package type (group, family, or individual).
Number of members.
Budget range.
Specific destinations of interest.
This approach ensured only highly relevant leads who were ready to take action were captured.
WhatsApp Campaigns:
Remarketing Campaigns: Targeted previous Facebook audience members who engaged with our ads.
Lookalike Audience Campaigns: Created lookalike audiences based on website visitors tracked via Facebook Pixel.
These campaigns enabled direct and personalized communication, fostering trust and higher conversions.
Informational Content Campaigns: Promoted top-of-the-funnel content to educate and engage audiences new to Bharat Booking Holidays.
Shared tips, travel guides, and destination highlights to build brand authority and nurture potential leads.
Pixel Optimization: Fixed Pixel tracking issues to ensure accurate monitoring of user actions and conversions.
Used data insights to refine campaign performance and audience targeting.
Results Achieved
Our strategic approach delivered exceptional outcomes for Bharat Booking Holidays:
Improved Lead Quality: Advanced filtering in lead forms resulted in highly relevant leads, significantly reducing follow-up efforts.
Higher Conversions: Leads from remarketing and lookalike campaigns converted at a higher rate, boosting overall sales.
Lower Cost Per Lead (CPL): CPL dropped by 65%, making campaigns more cost-effective.
Enhanced Audience Engagement: Video ads and informational content campaigns improved ad engagement rates by 75%.
Accurate Tracking and Insights: Pixel optimization provided actionable data for continuous campaign refinement.
0.09% CTR
272% ROI
From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."