Praanaa Pain Clinic’s Google Ads Performance

Transforming Praanaa Pain Clinic’s Google Ads Performance

Client Overview : Praanaa Pain Clinic is a leading non-surgical pain management center with physical locations in Hyderabad and Bangalore. Specializing in treating chronic pain conditions like knee pain, back pain, neck pain, and migraines, the clinic faced challenges in generating high-quality leads and increasing patient inquiries through digital channels.

Challenges Identified :

Before our intervention, Praanaa Pain Clinic encountered several obstacles that hindered their online lead generation efforts:

• Focus on Call-Driven Conversions: As a healthcare provider, the clinic’s primary goal was to generate direct calls from potential patients for immediate consultations.

• Limited Ad Format Options: Due to Google’s restrictions in the health sector, direct call-only campaigns were not permitted. Additionally, video and display ads were also restricted.

• Absence of Localized Targeting: The clinic needed to attract patients specifically searching for pain management services in their vicinity, often using "near me" search terms.

• Website and Landing Page Optimization: The existing landing pages were not designed to drive call conversions efficiently.

Strategies Implemented :

To overcome these challenges, we designed a strategic and highly focused Google Ads campaign:

• Search-Only Campaign Focus: Given the restrictions on video and display ads, we focused solely on search campaigns.

• Prioritized high-intent, transactional keywords related to pain management services, including "knee pain treatment near me" and "non-surgical back pain relief in Hyderabad."

• Call-Optimized Landing Pages: Created dedicated landing pages tailored for each type of pain treatment offered.

• Strategically placed clear and compelling call-to-action (CTA) buttons to encourage immediate calls. Simplified the user journey by minimizing distractions and emphasizing the "Call Now" feature.

• Local Search Optimization: Used Google’s location extension to ensure the clinic appeared prominently in local search results.

  Optimized ad copy with location-specific keywords to target users searching for clinics nearby.

• Enhanced Conversion Tracking: Set up detailed tracking for call conversions, lead form submissions, live chat inquiries, and WhatsApp chats.

  Analyzed user behavior to identify and prioritize the most effective conversion channels.

Results Achieved:

Our focused and data-driven approach led to exceptional results for Praanaa Pain Clinic:

• Surge in Call Conversions: Direct calls became the dominant conversion channel, aligning perfectly with the clinic’s goals.

• Increased call volume by 300% within the first three months of campaign optimization.

• Reduced Cost Per Acquisition (CPA): Optimized keyword strategy and landing page efficiency brought CPA down to an industry-leading level.

• Improved Local Search Presence: Location extensions and local keyword targeting helped the clinic rank prominently for "near me" searches.

  Consistently appeared in the top 3 results for local pain management searches.

• Diverse Lead Generation: Enhanced lead capture through call CTAs, lead forms, live chat, and WhatsApp inquiries.

• Created multiple touchpoints to engage potential patients, ensuring no lead was left behind.

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Conclusion

By addressing key challenges and implementing a well-structured Google Ads strategy, Praanaa Pain Clinic transformed its online lead generation performance. Our focus on search-only campaigns, call-driven CTAs, and local search optimization led to a significant increase in patient inquiries and calls. This case study stands as a testament to how strategic digital marketing can drive exceptional results, even in a highly regulated industry like healthcare.

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